Britvic plcs 2011 annual report,1)Critically evaluate the information contained in the Chairmans Statement - Essay Example According to his statement and the financial report, the company has made a record of both revenue and volume growth in 2011 in the international market (Gibson 201). This growth is evident in the French and an international territory which contributes to the company’s overall growth of about 4.3%. This growth brings the company to the current 138.1 million Euros. The statement indicates that there was a growth of revenue for Britvic in the year 2011 to 14.6%. That means that the current revenue position in the company according to its financial statement is 1.3 billion Euros. The chairman’s stamen indicates the underlying revenue excluding that of the French territory in the previous financial year. It was a notable achievement for the company given the situation of the cost of raw materials. Their cost was high in this particular year, but Britvic recorded high revenue. The chairman also congratulates the company on its progress quoting that there was a weaker consumer environment in comparison to the previous years. The GB revenue of the company in 201 was 2.7 %, which indicates a growth of 11.3 % from the previous two years. There is an association between growth and the strong carbonates performance of the company (Gibson 2010). The chairman’s report attributes the continued success of the company to its strategy of supply chains, distribution channels and innovation. His statement also indicates of the company’s strategy of business efficiency as being one of the contributors to its success. Britvic also operates in Ireland, though operations in this region have been difficult. In 2011, the company was able to launch new brands in the market like juicy drench and Mountain Dew. The two brands have been a success in the market because consumers are purchasing them. Difficult macro trading conditions in the market led to a decline in revenue by 9.6 % (Gibson, 2010). The chairman explains how the
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1/18/2020 0 Comments Global Marketing Research Paper Example | Topics and Well Written Essays - 500 wordsGlobal Marketing - Research Paper Example The disposable of waste in the two nations varies hence the preference of the diapers may vary between America and Brazil. US citizens are sensitive to a green environment compared to the Brazilians. Additionally, the market of disposable diapers in Brazil is not vibrant like the US disposable diaper market. The promotion of diapers made in the US rate responsible for the high portion of per capita income spent on the disposable diapers. The US is also sensitive to the welfare of children hence the need for good care for all children. Conversely, the Brazilians are not sensitive to the plight of their children with regard to hygiene and sanitation. The increase in the birth rate in America is another factor, which makes the American market for disposable diapers vibrant. For instance, the 4.5M children are born in the US on an annual basis. This implies that the disposable diaper market must meet the needs of the growing population of children in the US. Additionally, more than 3M people turn 65 years old on annual basis. This implies that the demand for disposable for children and old aged adults is high in the American population. Disposable diapers pricing should not be left to the local managers of Brazil because the market for disposable diapers in Brazil is small. Additionally, of the product should be left to the head office to ensure consistency and compliance to market standards. Pricing of the disposable diapers should coincide with the global trend of the product demand and supply (Nonwovens markets and fiber structures report, 2009). Therefore, the move of leaving pricing to the local managers is not prudent. Moreover, the local cartels are likely to take advantage of decentralization of pricing, which will negatively affect the customer disposable diaper loyalty. The other reason for adoption of global pricing of the disposable diapers is the need for
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